Johnnie Walker Whisky Packaging

Once I had first been handed my brief, before going any further I wanted to familiarise myself with Johnnie Walker to gain an understanding of the brand. I looked into the areas mentioned within the brief as a marker for the start of my research into Johnnie Walker. This process helped me to develop my ideas further with better knowledge of the brand

One of the perks of being from Edinburgh is the sheer volume of whisky shops on the royal mile. On a weekend travelling home I took the chance to explore many of the shops, talking with multiple whisky merchants about all aspects of whisky. The craftsmanship, variety in blends, price and most importantly for me, Packaging. I managed to take pictures of a variety of whisky packaging. From standard to bottles over £1000. This helped me to gauge how the design varies within regards to different levels of pricing

By coincidence, I stumbled across the story of my project through watching an old film with my Dad. After the news I had told my parents on my next project, I was informed that I should watch the film "Whisky Galore". Fascinated with the film I decided to research into the story further. This would later be the focal point of my project.

Creating the packaging with a laser cutter allows for precise detailing through intricate burned designs. The laser etched the fine details, enhancing aesthetics while ensuring accuracy. For a sleek, professional finish. Of a standard to be on display proudly. Mitre joints were used, providing seamless edges and strong connections. This technique elevates craftsmanship, combining precision cutting with artistic detailing. Proper alignment and secure bonding ensure durability, making the box both functional and visually appealing.

The design had been well thought out to tie in well with the storyline. The main body of the box was to be made out of oak wood which is related to whisky from the barrels in which the whisky gets aged. Behind the bottle is a transparent wall with the "striding man" etched onto the front. The wall separates the bottle from driftwood that had been collected from the shores of Eriskay Island where the famous story had taken place. On the exterior of the entire box has been a variety of branding burned into the wood to give off the old wooden shipping containers. This all has been tied together well to fit the story of a limited edition bottle of Johnnie Walker named "The Lost Label". 1/264 bottles to celebrate the grounding of the S.S Politician and its 264,000 bottles of scotch whisky onboard.